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Telling Stories With Scent

Telling Stories With Scent
Innovation

While pondering how to help tell stories using the sense of smell, We Love You So came across some interesting finds - two perfumers who offer evocative scents that have very little relation to their traditional counterparts.

Dan Gould
  • 25 september 2009

While pondering how to help tell stories using the sense of smell, We Love You So came across some interesting finds – two perfumers who offer evocative scents that have very little relation to their traditional counterparts.

Demeter creates unusual fragrances such as Paperback, Crayon and Dirt, and I Hate Perfume bottles up scents that recreate memories and paint scenes of favorite environments.

We Love You So explains some of IHP’s scents:

Eternal Return, a perfume designed to simulate the scent of sailing toward the shore. The mixture blends the smells of ocean air, wooden ships, and “a faint hint of cypress trees growing on a cliff above the water.” Sounds about right.

Then there’s Wild Hunt…the bottled and compressed scent of an ancient forest complete with “torn leaves, crushed twigs, flowing sap, fallen branches, old leaves, green moss, fir, pine, and tiny mushrooms”. Finally, there’s Memory of Kindness–based on the perfumer’s reveries of childhood…

[via We Love You So]

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