South African agency King James and director Keith Rose have revived James Dean in a spot for Allan Gray, a South African financial services firm. The spot imagines Dean’s life had he survived the accident that ended his life at age 24. The spot is technically impressive and flawlessly executed – an actor was cast and coached over two months to play the role, and make-up, prosthetics, and CG face replacement were used to ensure a physical resemblance. The famous accident scene was also shot using a replica 550 RSK Porsche Spyder – one of only two available. The concept and insight for the spot – and its relation to financial services – is summed up in the tagline “Given more time, imagine the possibilities”.
Watch the ad below.