To celebrate the return of Wispa Gold and say thank you to fans of the chocolate bar, Cadbury is offering up £2 million worth of advertising space for fans to potentially have their personal messages displayed on the brand’s billboards throughout the UK and Ireland. Fans need to log in to Wispa Gold Messages and submit their message along with an explanation of why it is special to them. A panel of Wispa Gold fans will select certain ‘gold’ messages which deserve the limelight, and those messages will be displayed on the billboards. If participants need help in designing their message, a panel of Wispa helpers is on hand.
To kick off the entire campaign, Cadbury has recruited the well-known artist and cartoonist Rolf Harris to create an original painting on a high-impact billboard near London’s Old Street roundabout tomorrow, 15th September, bringing to bring to life a message created by one lucky fan.
Fans can submit messages to be considered for the campaign till 3rd October.
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