menu

‘Spur’ from Redscout — a discussion and video series about planning and beyond

‘Spur’ from Redscout — a discussion and video series about planning and beyond
Advertising

Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.

Redscout
  • 27 october 2009

‘Spur’ from Redscout — a discussion and video series about planning and beyond

Please visit Redscout’s Vimeo page t0 watch all of the SPUR episodes.

Redscout introduces SPUR, a discussion and video series about brands, strategy and innovation. The first five episodes will provoke and inspire the world of account planning. Many of us at Redscout come out of planning — feeling our skillset should apply not only to communications, but also to the world beyond. We couldn’t help but notice that there is a conflict between what “planning” wants to do, what planners really do, and the simple truth that “planning,” as we know it today, might best be practiced outside the advertising community.Planning was conceived as the thinking behind creativity. But the conventional planner has become a caricature: thinking in an ivory tower and post-rationalizing the doing of others. But today – as the industry, agency, and world-at-large have evolved – the definition of planning, and its future, is unclear.We sought to objectively flip planning on its head: ask the hard questions, uncover the real value, and challenge planners to put their thinking into action.

So we talked to a representative set of practitioners: the planning elite, the planning rebels, and the planning newbies. Some come from traditional agency roles and others work in the periphery.

(As it happens, a lot of them happen to have accents. What does that say about planning in this country?).

We hope to inspire some good conversation. Here is a taste of what’s to come.

SPUR participants include:

  • Douglas Atkin, Writer; Partner & Chief Community Officer of MeetUp.com
  • Devika Bulchandani, Chief Strategy Officer; McCann Erickson
  • Dan Cherry, Managing Partner, Director of Brand Strategy; Anomaly
  • Piers Fawkes, Founder; PSFK
  • John Gerzema, Chief Insights Officer; Young & Rubicam
  • Heidi Hackemer, Senior Planner; BBH
  • Robin Hafitz, Chief Strategic Officer; Kirshenbaum Bond Senecal & Partners
  • Sally Jones, Founder; Tangerine
  • Gareth Kay, Director of Digital Strategy; Goodby & Silverstein
  • Hank Leber, Founder; Agency Nil and Associate Planner, McKinney
  • Domenico Vitale, Founder; People, Ideas & Culture
  • Freya Williams, Global Planning Director; Ogilvy Earth
  • Paul Woolmington, Founding Partner; Naked Communications NY, Global Partner of Naked Communications

Following the series teaser, released today, four episodes will launch every 2 weeks, and the fifth and final episode in January.

  • Tuesday, November 3: Is Planning Impotent? Overcoming Account Planning’s Identity Crisis
  • Tuesday, November 17: What Makes a Good Planner? Talent Specs and Extra Credit
  • Tuesday, December 1: Are We Just Glorified Researchers? The Myth of the “Voice of the Consumer”
  • Tuesday, December 15: What is the Real Value of Planning? Agency Politics and Client Perceptions
  • Tuesday, January 5: What is the Future of Planning? Thinking as Doing

For further information, contact us: spur@redscout.com and redscout.com

Advertising
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Work

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Carter Jensen

Experiential Advertising, Technology

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.