
At our recent Good Ideas Salon, Jan Chipchase explored numerous insights gathered from his extensive travels around the globe.
Here are a few standouts from his presentation:
- Keys, money, and a cellphone are the three most important things that people will carry with them. This puts cellphones in the category or items required for survival.
- Universities don’t always turn out the best researchers. Chipchase always ensures that those traveling with him have the mental and emotional capacity to support their ‘book intelligence’ with ’street intelligence’.
- Global brands effect spaces in which those brands have not reached. An example of Afghanistan’s very own Kabul Friend Chicken was given, wherein the same logo and brand colors were used for a restaurant mimicking the fast-food chain.
- There will be a generation of people that will have their entire life translated into data. This data will be fed into services and products that attempt to guarantee their satisfaction and personalized relevancy.
- Limitations spawn innovation
- The cone of uncertainty is also the cone of opportunity
- Interesting does not mean relevant
- History is not absolute
- Everyone has a story to tell, but not always a space to tell it
- Human behavior changes slowly

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Jan gave a terrific talk, if you’re interested in design research, what the rest of the world is thinking, doing, trying to hide (Jan schooled us on the buying of porn in China). Then check him out on Twitter and his blog (and I don’t seem to have either to hand, I think Twitter is @janchip).
October 13th, 2009 at 7:28 pm
Nice work guys!
this is just Amazing!
Thanks
October 13th, 2009 at 10:56 pm
What does “history is not absolute” ?
October 14th, 2009 at 5:17 am
What does “history is not absolute” mean?
October 14th, 2009 at 5:18 am
I like that one of history (and also ‘Interesting does not mean relevant). The one of history is I think about the limited usefulness, informative character and correctness. History is recorded only partly, and is often coloured. And furthermore, as people often say we can learn a lot from history, with changing societies this can also be questioned. History is rather ‘relative’ than absolute.
But hey, that’s just how I understand it :)
October 14th, 2009 at 6:00 am
As my history teacher put it “history is written by the winners” (or at least the A Level history that was taught in 1986).
October 15th, 2009 at 12:16 pm