10 Big Ideas From Jan Chipchase

At our recent Good Ideas Salon, Jan Chipchase explored numerous insights gathered from his extensive travels around the globe.

Here are a few standouts from his presentation:

• Keys, money, and a cellphone are the three most important things that people will carry with them. This puts cellphones in the category or items required for survival.
• Universities don’t always turn out the best researchers. Chipchase always ensures that those traveling with him have the mental and emotional capacity to support their ‘book intelligence’ with ‘street intelligence’.
• Global brands effect spaces in which those  brands have not reached. An example of Afghanistan’s very own Kabul Friend Chicken was given, wherein the same logo and brand colors were used for a restaurant mimicking the fast-food chain.
• There will be a generation of people that will have their entire life translated into data. This data will be fed into services and products that attempt to guarantee their satisfaction and personalized relevancy.
• Limitations spawn innovation
• The cone of uncertainty is also the cone of opportunity
• Interesting does not mean relevant
• History is not absolute
• Everyone has a story to tell, but not always a space to tell it
• Human behavior changes slowly