Dell x OPI

Dell  really wants more women users. It doesn’t take a marketing genius to see that Dell, the much maligned and oft-used software giant, has been trying to woo over computer enthusiasts of the female persuasion- first through their misguided Della campaign and now by teaming up with iconic nail polish company OPI for a new line of lacquer-inspired laptops. According to the Dell blog:

“We are.. announcing a unique relationship today that resonates with most of my female colleagues. We are partnering with OPI, the world’s No. 1 maker of high-fashion nail lacquer. Starting next month, you will be able to personalize your Dell laptop or Inspiron Mini with one of 20 OPI classic colors, like “I’m Not a Waitress” and “Princesses Rule!” plus six Holiday Collection colors like “Dear Santa.” We have posted a few sample images in the Dell Flicker account, and the full collection will be revealed next month.”

While this new project will certainly provide some much needed eye-candy on the part of Dell, a really exciting collaboration on the horizon is between Dell and cool kid brand Surface 2 Air:

We also are continuing to update and expand the original artwork and design collection in the Dell Design Studio. Today we are unveiling the Illuminations collection, organized by Curator Godon Hull of Surface to Air New York, which features cool new designs created just for Dell from a cadre of hip young international artists. We’ve also added several new (PRODUCT) RED designs that generate a donation to the Global Fund to help fight AIDS in Africa. Finally, past best-sellers have been move to the Classic section.

[via Dell Community Blog]