In China, many young girls dream of one day getting married and owning their own house or apartment. However, rather than waiting to realize their dream, Chinese girls are moving into homes and looking for partners en masse — online. And to do it they are buying ‘homes’ at iPartment (or “love apartment” in Chinese), a social networking/gaming site that lets users interact with their ‘love apartment’ via pets, diaries, gardens, and games all while looking for someone to share it with.
iPartment has followed a simple growth strategy: build an online community for young, affluent women and the boys will follow. Well, the boys have followed — the site now boasts 20 million users — and so have the brands. The site generates 80% of its revenue from advertising and has attracted prominent brands including Dior, L’Oreal, Estée Lauder, Avon, Nivea, Lancôme, Starbucks, Adidas, Samsung, Nescafe, among others. The remaining 20% of revenues come from micropayments & memberships.
Most young, white-collar workers in China use the Internet more for entertainment than information and this is an interesting example of brands targeting young women, and increasingly young men, where they are online.
[via CNReviews]
Facebook
Twitter
Digg
Reddit
StumbleUpon
it is true.so many young girls and boys do the game together.
October 10th, 2009 at 3:10 am
Nike af1 bird nest series
Nike af1 high shoes
Nike af1 light-up shoes
Nike af1 low shoes
October 10th, 2009 at 7:33 am
Thank you !I’ve bought some nice boots everyone to take a look at . http://www.uggfeel.com/ugg-womens-sand-boots-5325-sundance-ii-p-1088.html
Twin-faced grade A sheepskin with suede toe and heel guards.
Removable and replaceable comfort system insole is made of sheepskin,latex and foam for "ultra" comfort with a Mylar sockliner for warmth.
Molded rubber lug cup sole for strength and durability on rugged surfaces.
UGG Women’s Brown fashion flip-flop with light brown sole.
UGG Women’s Brown fashion flip-flop with light brown sole.
October 16th, 2009 at 10:06 am
Thank you !See, so beautiful boots .http://www.mariaugg.com/ugg-womens-sundance-model1010403-chestnut-p-1049.html.
The UGG Boots Sundance II which is made with the finest twin-faced sheepskin and features a removable and replaceable fleece insole is extremely comfortable.
October 16th, 2009 at 10:29 am
Big Bargain Value ! Save: 43% off!Look at this store http://www.timberlandhot.com/. Timberland Boots for Kids ,6 Inch Timberland Boots for Men,Timberland Woman Boots 6 Inch.
October 16th, 2009 at 10:36 am
Hello,friend.If you are obsession for find a pair of fashion shoes,you can consider at http://www.elegantsale.com!It sell all kinds of NBA star shoe ,include Carmelo Anthony , Kevin Garnett ,and so on.You could not lose hope!!
October 16th, 2009 at 10:44 am
Wear cheap ugg boots with leggings. This super simple yet uber-chic look can be worn any and every-where. Black leggings match all different UGG colors, and the possibilities are endless when it comes to Ugg/legging combos. This is probably the most trendy and popular look for new UGG boot.
October 19th, 2009 at 2:55 am