George Parker: New York, New York, It’s a Hell of a Town!

George Parker: New York, New York, It’s a Hell of a Town!

George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

George Parker
  • 13 october 2009

So, to all the unfortunate Adverati destined to while away their days amongst the concrete canyons of New York City. Or, as the Hollywood cowboys used to say in the abysmal “Pace Piquante” chip dip commercials, which aired long before you were born… Nu Yark Zitty! You are now hopefully recovering from “Advertising Week.” A faux cultural experience involving various events where you get stalked by out of work actors dressed as Mr. Peanut, Chiquita Banana and Josephine the Plumber, all supposedly representing immortal and well loved ad icons that anyone under the age of thirty has no recollection of whatsoever. Just like the long forgotten Pace Piquante cowboys.

And, if you were completely brain dead, or on Proctor & Gambles payroll, (same thing really) you probably signed up for numerous seminars and study groups, all at great company expense, so you could be told for the umpteenth time how you really need to jump aboard the social media bandwagon.

Yet, in my humble opinion, in spite of the incessant drum beating in its favor, the opportunities for smart marketers in social media don’t lie in creating Twitter profiles or Facebook pages, then seeing how many friends and followers you can amass. And it’s not about iPhone or Facebook apps, pumping out viral videos, or paying bloggers to hype your shit (which could cost you big-time in the future!) No, it’s simply about two way conversations… And yes, I know you’ve heard that statement a million fucking times, perhaps because it’s true. But I would also hasten to add my ten cents worth to the mix. The only way you can engender a worthwhile conversation is by offering good content in the first place. I mean, who wants to engage in a chat with an obviously shilling churl?

Which is why most BDA’s (Big Dumb Agencies) don’t get it when they desperately make efforts to drag themselves into twenty first century relevancy. ‘Cos they continue to come at new media from an old media point of view. They continue to talk “at” the prospective consumer, rarely considering that sometimes they might be better served by listening.

Even more tragically, what BDA’s choose to ignore is the eight hundred pound gorilla in the room. i.e. Based on the traditional agency model, and the huge overhead and infrastructure costs involved, they can only make money talking “at” the consumer. Because being forced into engaging in conversations via all forms of new media necessarily negates convincing increasingly jaundiced clients into blowing shitloads of money on big TV and print campaigns with their associated commissions.

Which is why the irony of New York’s “Advertising Week,” was that virtually the entire buzz was about the very mechanisms that will probably destroy the traditional “Madison Avenue” business model. Perhaps, in years to come, the only remnants of that will be when we settle down with our Scotch, cigarette and bimbo secretary on our knee to watch series twelve of “Mad Men.”

George Parker is the perpetrator of, without doubt, one of the most foul and annoying, piss & vinegar ad blogs on the planet. His new book, The Ubiquitous Persuaders, has just been published by Amazon and is currently setting the ether ablaze. He will continue to relentlessly promote the crap out of it until you are forced to stab yourself in the eyes with knitting needles.


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Retail Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries

Gaming & Play Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products


Get PSFK's Related Report: Future of Automotive

See All
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Automotive Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

No search results found.