menu

Icebreaker Turns Old Synthetic T-Shirts into Running Bags Live

Icebreaker Turns Old Synthetic T-Shirts into Running Bags Live
Design

In preparation for the NYC Marathon, outdoor clothing company Icebreaker has set up a live seamstress in the window of Paragon Sports in NYC to convert old synthetic running t-shirts into shoe bags for free.

Dave Pinter, PSFK
  • 6 october 2009

In preparation for the NYC Marathon, outdoor clothing company Icebreaker has set up a live seamstress in the window of Paragon Sports in NYC to convert old synthetic running t-shirts into shoe bags for free. Icebreaker idea behind the event is to get runners to part with their un-natural petroleum based shirts and consider switching to Icebreakers more environmentally friendly pure-merino wool based apparel. Merino wool fabrics are biodegradable and promote better ventilation when worn. Runners can bring their old shirts to the Paragon window at Broadway and 18th st starting today through October 12th and watch their bags made live.

icebreaker_paragon_02

The re-purposing event is in line with Icebreakers commitment to sustainability, ethical manufacturing, and better animal welfare. In 2008 the company launched “Icebreaker Baacode,” a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique “Baacode”, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.



Icebreaker

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.