Slash
Icelandic Town Made into a Sound Speaker System

For one of their latest advertisements, Sony and Fallon/London have partnered to transform the Icelandic town, Seydisfjordur, into a giant...

Plus Aziz
Plus Aziz on October 6, 2009. @plusaziz

For one of their latest advertisements, Sony and Fallon/London have partnered to transform the Icelandic town, Seydisfjordur, into a giant sound speaker system. A short film, titled Soundville, and number of commercials/teasers were produced to document the town’s transformation. Seydisfjordur was chosen due to its modest population of roughly 800 people and lack of traffic – meaning more of a pure acoustic space. No actors were used in the film, so the viewer gets to really see how the town’s residents reacted to sounds and echoes generated through the pervasive sound system.

[via Creativity Online]

Thinking...