Icelandic Town Made into a Sound Speaker System
For one of their latest advertisements, Sony and Fallon/London have partnered to transform the Icelandic town, Seydisfjordur, into a giant sound speaker system. A short film, titled Soundville, and number of commercials/teasers were produced to document the town’s transformation. Seydisfjordur was chosen due to its modest population of roughly 800 people and lack of traffic – meaning more of a pure acoustic space. No actors were used in the film, so the viewer gets to really see how the town’s residents reacted to sounds and echoes generated through the pervasive sound system.
[via Creativity Online]
Recent Articles By Aziz Ali 
Focusing on trends in the Middle East & Asia, +Aziz (Plus Aziz) is a regular contributor to PSFK. He is a Senior Trends Analyst at FATHOM+HATCH and founding musician of The World Music Parade. His personal interests encompass strategy in advertising, culture jamming, innovation in architecture, statistics, design, digital culture... and music. Tweet @Plusaziz or email aziz@psfk.com
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| TOPICS: | Advertising, Branding & Marketing, Electronics & Gadgets, Entertainment |
| TAGS: | fallon, Seydisfjordur, sony, Soundville |
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