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Japanese Suit To Protect Against Swine Flu

Japanese Suit To Protect Against Swine Flu

By Laura Feinstein on October 8, 2009

Haruyama Trading Co. of Okayama,  Japan has developed a suit for men which promises to  guard the wearer against swine flu. It goes on sale today, and will cost about $580 and comes in navy, charcoal gray, medium gray and gray pinstripe,. The secret to the suit’s swine flu protection? A titanium dioxide coating (which is a chemical commonly found in toothpaste and cosmetics which breaks down and kills viruses). However, the lasting power of this garment is more fast fashion than haute couture: the anti-swine-flu suit can only be washed a handful of times  before the titanium dioxide comes off, leaving the wearer with just a regular garment.

[via stylelist]

Laura Feinstein

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Laura Feinstein is a regular contributor for PSFK.com who specializes in fashion ideas and inspiration. Laura is a freelance writer, social media expert, brand consultant and copy editor in Greenpoint Brooklyn. At PSFK for close to four years, she focuses on the intersection where design, technology, art, and fashion intersect.

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