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Kellogg’s to Laser Etch their Logo on Individual Corn Flakes

Cereal maker Kellogg's is planning to laser etch their logo on individual Corn Flakes in an effort to set themselves apart from imitations and generic...

Dan Gould
Dan Gould on October 14, 2009.

The Daily Mail reports that cereal maker Kellogg’s is planning to laser etch their logo on individual Corn Flakes in an effort to set themselves apart from imitations and generic brands.

A limited number of boxes with the laser toasted cereal will be put into production before they move foreword with branding some cereal pieces in every box. If it’s decided that it’s feasible, Kellogg’s may apply this questionable branding across a number of their products.

The Daily Mail explains:

Kellogg’s embarked on the project to reinforce that they don’t make cereals for any other companies and to fire a shot across the bows of makers of ‘fake flakes’.

Helen Lyons, lead food technologist at the company, said: ‘In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn flakes.

‘We want shoppers to be under absolutely no illusion that Kellogg’s does not make cereal for anyone else.

‘We’re constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer.

Daily Mail: “Kellogg’s will use laser to burn logo on to individual corn flakes to stamp out fakes”

[via Switched]

TOPICS: Advertising, Branding & Marketing
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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted, PSFK.com and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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