menu

Morf Academy: The Slash Slash Dilemma – What Position Do You Choose as a Designer?

Morf Academy: The Slash Slash Dilemma – What Position Do You Choose as a Designer?
culture

Morf Academy, organised by Morf magazine, the Van Abbe Museum and Premsela, the Dutch Platform for Design and Fashion, discusses the position a designer holds. Why do some designers choose to be artists while others prefer to express themselves as businessman or even activists.

Dan Gould
  • 23 october 2009

The city of Eindhoven, the Netherlands, is an outstanding candidate for World Design Capital 2012 and the seminar Morf Academy at the Dutch Design Week was one event to prove it.

Morf Academy, organised by Morf magazine, the Van Abbe Museum and Premsela, the Dutch Platform for Design and Fashion, discusses the position a designer holds. Why do some designers choose to be artists while others prefer to express themselves as businessman or even activists.

The head editor of Morf, Timo de Rijk, takes the lead in introducing the views on design by the more well known practitioners. Philippe Starck, Rem Coolhaas, David Ogilvy and Tom Ford all have distinct beliefs on what they are, and most definitely what they are not. In general, choosing a road to walk within the fields of design has been a poignant matter for every designer.

In contrary to older generations, many young designers nowadays have the opportunity to be good at a number of things rather than just one, due to digital media and online communities. This know-how created a new generation of slash/ slash designers; young creatives who choose to undertake multiple careers – often creating position names for themselves.

Upcoming Dutch graphic illustrator Piet Parra is a typical example of this generation.

As main guest during the seminar, he shared a quick summary of his past and current occupations: graphic Illustrator, t-shirt designer, digital photographer, music video director, pop-musician and pro-skateboarder. He strives to blend his beliefs, talents and actions in a cocktail he calls ‘graphic artist’.

The most striking of slash/ slashers like Parra is that his multi-task designer status never feels as complex to the practitioner as it would seem to an outsider. According to Parra his status as a graphic artist is a natural flow of circumstances:

“I like to make things which look good, to express myself in different fields and make people laugh”.

Nevertheless, commercialism is not unknown to him. In this matter he shares the viewpoint of advertising mogul David Ogilvy:

” if it doesn’t sell, it’s not creative”

, stating that he will question the quality of his work if it stayed unsold.

When asked about his opinion on designers like Banksy, who keep their personal status as well as their position a mystery, Parra replied: “I believe Banksy is a human like all of us. He’s probably smiling too behind his mask when a lot of people show up for his exposition.

More Information:

Parra: Clothing / Music

Contributed by Hortense Koster of the Purple List

PSFK’s Purple List is a network of experts for hire. The list is comprised of designers, journalists, marketers, and entrepreneurs. The Purple List has been used by journalists to find expert views on new stories; by agencies in search of talent; and by global research consultancies. Plus, PSFK uses the Purple List both as a source of editorial research and opinion on PSFK and as a source of paid expertise when performing client work.

culture
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Alexander Rea

Customer Experience At Retail

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.