PSFK Talks to Jeff Staple About the Rain Camo Kia Soul

PSFK Talks to Jeff Staple About the Rain Camo Kia Soul

We recently caught up with designer entrepreneur Jeff Staple (of Staple Design) to find out more about his latest creation: the Rain Chamo for Kia.

Christine Huang
  • 1 october 2009

kia soul rain chamo 2

We recently caught up with designer entrepreneur Jeff Staple (of Staple Design) to find out more about his latest creation: the Rain Camo for Kia. Staple, as part of the Kia Soul Collective, specially designed his Kia Soul to be showcased and test-driven in 10 cities around the US as part of the Kia Soul Collective Tour. The tour, which includes free performances by acts like MGMT, The Walkmen, Santigold, The Clipse, Against Me!, Major Lazer, and others, will be making its final stops in NYC on Oct 22 (during the annual CMJ music festival) and in LA on Nov 5.
First, what/who is the Kia Soul Collective?

Kia got together with a group of us to help work with them on the Kia Soul. The Collective consists of myself, the amazing singer/songwriter Janelle Monae, directors Jonas and Francois, who did Kanye West’s video, and Jeffrey Kalmikoff, co-owner and advisor of We each did our part in our respective fields of expertise and so I was actually able to design my version of the car, which was pretty cool.

kia soul rain chamo 3

What was your inspiration for the Rain Camo?

Travelling through New York City streets, I was thinking what was the best way to get around. I came to the conclusion that one should roll through, respecting your surroundings and not being disruptive, but at the same time being able to catch people’s attention. There are things in nature that hold these qualities, but what really came to mind was the classic Arnold Schwarzenegger movie, Predator. The Predator was able to move in silence, blending into its surroundings, yet still stay visually intriguing.

What was the creative process for this collaboration with Kia?

The process was smooth from the get-go. Kia was really cool about giving us full creative authority, so it was fun.We pitched them the concept. They liked it. And then they really liked what we finally came up with.

You’ve worked with several brands in the past (Nike, Kangol, etc). Any future collaborations in the works?

At the moment, there are a many, many projects in the works! As these projects solidify, I will post on the blog (, so keep your eyes peeled.

What would be your dream creative collaboration?

I would love to work on a residential building or hotel.

Thanks, Jeff!

More on Jeff’s design and the Kia Soul Collective can be found here.


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Today

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Today

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Today

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Technology Today

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Today

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Today

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

No search results found.