Everyone loves to get something in the mail. Whether it’s a care-package from Grandma to the newest catalogues of the season, there’s something exciting (even in this era of e-mail and faxing) about getting something through this traditional channel. Today, record labels like Kill Rock Stars still offer mail-order giveaways and packages and in Sweden one company is revolutionizing the way we look at getting our newspaper through the post. T-post, which claims to be “the world’s first wearable magazine” actually prints a relevant piece of news on a limited edition (cozy) cotton T and sends it right to your doorway. How does T-post work?
“Every six weeks, subscribers receive a new t-shirt in the mail. News story on the inside. Artist interpretation on the front.Once you sign up for a subscription the t-shirts starts coming.T-post is a t-shirt magazine. And just like your favorite paper magazine, our subscribers don’t know what the story is about or who’s designed until they get it. It’s like getting a surprise birthday present in the mail every month.The editorial process of T-post works much like any other magazine except we can only pick one current news topic a month.To keep T-post interesting, we work with a new designer each t-shirt. We’re always searching for new talent and interesting looks to keep the designs just as current as the stories on the inside.”
In addition, T-post is green-friendly, using only American Apparel organic shirts and ensuring that they produce only as many shirts as they have subscribers. In addition, there’s a nice DIY feel to T-post, as they only feature under-the-radar artists, as well as locals and friends to pose as models. As for their marketing budget?
“T-post began as an underground phenomenon amongst friends and we have grown honestly and organically. We’d like to keep it that way. We don’t create advertising. We create dialog. We listen. We don’t believe in corporations telling people what to believe. Instead, we only believe in our family of subscribers. Our fans do the only kind of advertising we like: word-of-mouth.”
You can find out more about T-Post as their site: T-post.se