The IOC’s Best Of Us Challenge

The International Olympic Committee have created a new digital social campaign aimed at young people. Called ‘The Best of Us‘, the IOC aims to build youth engagement with the Olympic Movement. Participants are encouraged to submit 30-second videos of them doing an activity related to sport, which could range from ‘balancing a stick for as long as possible to doing the most clapping push-ups in 30 seconds’, share it with their friends and challenge them to better it. A number of famous athletes are also participating and lending their support to the campaign, such as Rafael Nadal (Spain/tennis), Lindsey Vonn (USA/skiing), Natalie Cook (Australia/beach volleyball), Shawn Johnson (USA/gymnastics), Asafa Powell (Jamaica/athletics) and Yelena Isinbayeva (Russia/pole vault).

Mike Doherty, President of Cole & Weber United, the agency that worked on the campaign, said:

“We hope this effort will provide young people with a sense of co‐ownership so they feel they have a role and a voice in the Movement and spirit of the Olympic Games…And we hope they have fun seeing how great they all can be.”

Participants who submit videos to The Best of Us Challenge are eligible to win a wide range of prizes including a trip to the Vancouver 2010 Games and the inaugural Youth Olympic Games in Singapore, 2010.

The Best Of Us Challenge