menu

The Next App Store: Inside Cars

The Next App Store: Inside Cars
technology

BMW is developing an application store specifically for in-car use.

Jon Lombardo
  • 23 october 2009

It is clear that the mobile web is a big deal. Which got us to thinking — what’s the next device for the internet to build and ecosystem around ? Well, BMW thinks it’s cars and they are in the process of developing a BMW Application Store (think iPhone Apps for your Car).

The store, which is still in the conceptual stages, offers apps that users can download on-the-move to the iDrive in their BMW or via Computer (apps are then transfered to the car system). Apps currently under development include: travel guides, geowikis, games, podcasts, Facebook, Xing, and Twitter. One of the unique features of mobile apps that will also apply to BMW apps is it draws on your location to deliver useful and timely information. For example, applications for social networks (Facebook or Twitter) can read your car’s navigation system to guide your car thru traffic or recommend a great restaurant en route to your destination. In addition, it is a vitual certainty that car related data — braking patterns or acceleration history — will be used to develop apps that help you stay safe or save gas.

Potential Application: Michelin Guide 2.0

Thinking about how brands can use technology to develop compelling experiences (not just products) to stay relevant, it occurs to us that Michelin Tires is the perfect company to develop an application for the BMW App Store. In a very early example of branded info-tainment, Michelin Guides were started to started to sell Michelin tires by providing “chauffeurs with practical information about where they could service/repair cars and find accommodations or meals.”

They later evolved to include the now famous star system:

  • One Star (“a very good restaurant in its category”)
  • Two Stars (“excellent cooking, worth a detour”),
  • Three Stars (“exceptional cuisine, worth a special journey”)

Michelin will hopefully build an app around the story of its authentic automotive roots which will alert drivers (a century later) to exceptional experiences as they are on-the-road or planning a trip. It would make tremendous sense for both BMW and Michelin as brands that specialize in luxury experiences.

[via @TomiAhonen via PavingWays]

technology
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Alison Klayman

Filmmaking, Journalism

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.