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IKEA Competition For Kids Generates Tonnes Of Aluminum

IKEA Competition For Kids Generates Tonnes Of Aluminum
Retail

IKEA and WWF are galvanizing Swedish school kids in the ages 6-9 to collect the aluminum shells from tea lights.

Ebba Akerman
  • 15 october 2009

As the days grow darker and global resources are diminishing, IKEA and WWF are galvanizing Swedish school kids in the ages 6-9 to collect  the aluminum shells from tea lights. The competition starts today, and follows up on last year’s challenge where nearly 50,000 kids participated and 35 tonnes of aluminum (equivalent to 5000 bikes) were collected.  The quality of recycled aluminum is as good as newly produced, but comes with the benefit of saving 95% of all the energy used to make it from scratch. 18 winners will be announced on April 15th and receive a grand prize of € 50o plus a adventure day at IKEA to learn more about recycling.

[Image via jakebouma]

+#retail
+children
+Competition
+Environmental / Green
+ikea
+recycling
+Retail
+Sweden
+WWF
+Youth
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