October 30, 2009
In a disturbing example of invasive advertising (animal spam?), German agency Jung von Matt has come up with “flyvertising”. At the Frankfurt Book fair, the agency attached tiny banners to flies, and let them loose into the crowd. The stunt was executed on behalf of Eichborn, a publishing company with a fly for a logo.
Video below:
[via Ad Freak]
Inspiration to make things better.
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mmmm. Personally I don’t like any usage of non-human creatures in advertising, despite having invented ‘dogvertising’ some years ago for an M&S stunt (hey, we grow up and learn).
This is sort of cool though. Silly, but cool.
October 30th, 2009 at 5:15 pm
Yucch Yuchh Yucch! And Yuccch again. I’m not sure that the fly is any more impressed than I am
November 3rd, 2009 at 3:13 pm