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(Video) Flyvertising at the Frankurt Book Fair

(Video) Flyvertising at the Frankurt Book Fair

By Dan Gould on October 30, 2009

In a disturbing example of invasive advertising (animal spam?), German agency Jung von Matt has come up with “flyvertising”. At the Frankfurt Book fair, the agency attached tiny banners to flies, and let them loose into the crowd. The stunt was executed on behalf of Eichborn, a publishing company with a fly for a logo.

Video below:

[via Ad Freak]

Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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TOPICS: Advertising, Branding & Marketing, Work & Business
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