While they say there are no second acts in America life, apparently the same can’t be applied to France – where couture and fashion houses have been reinventing themselves for years. One of which is the iconic house of YSL – which in honor of the roll-out of their new fragrance, Parisienne, is pulling out all the stops.
A campaign that includes a foray into the digital realm with Experience Parisienne – an interactive site featuring a contest to send a few lucky women to the city of lights itself. And entering the contest is simple, as the website explains, all you have to do is ask:
Parisienne is the essence of a woman who knows how to love and how to live. At the heart of YSL’s DNA is the empowerment of women, and true to this we believe that any woman, anywhere, can adopt the values of being a Parisienne. To celebrate the launch of Parisienne, and to encourage women to find their “inner Parisienne”, we have created www.ExperienceParisienne.com, where the essence of a woman and her Parisienne experience is shared with other women.
YSL invites you to join in the celebration of the new fragrance, Parisienne. Enter to win a trip for two to Paris this New Year’s Eve, and Experience Parisienne for yourself, and ring in 2010 in style. To enter, submit a photo and corresponding post about how you have experienced the spirit of Parisienne in your own life.
For those unable to make the journey to Paris, or even out of their offices, the site lets users follow five bloggers from high profile sites such as refinery29 and stylecaster as they write about their travels around the country “to discover and reveal their very own Parisienne experiences in New York City, Miami, Chicago, San Francisco and Los Angeles.”