In an effort to bolster its social enterprise credentials, adidas is planning to make “1 Euro Shoes” for people who can’t afford shoes. The project was suggested to adidas by Nobel Peace Prize winner Muhammad Yunus and will begin pilot production in his home country of Bangladesh next year. The project will also create jobs for local Bangladeshis.
Adidas has agreed to make the shoes on a non-profit basis, selling them at no more than the cost of manufacturing. However, much like the vaunted 100 dollar computer, the final sale price may come in slightly higher than its project name. The other manufacturing question is whether or not  the shoes will be unbranded or include Adidas’ iconic three stripes.
[via Cream Global]
picture above is not of the actual shoe
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I need to have on of those shoes!
November 17th, 2009 at 10:14 pm
That’s a really great idea – I’d like to see more large corporations stop doing PR stunts to prove their social cred, and instead focus on developing solutions doing the things they do best… for Adidas, it’s creating a cheap shoe for people who can’t afford them. For a food company, it might be developing nutrient rich and healthy 10 cent granola bars… whatever. Just make a difference.
November 17th, 2009 at 11:57 pm
let’s hope they make’m recyclable too…
November 18th, 2009 at 3:31 am