Aol. Celebrates Its Independence with a New Image

Aol. celebrates its spin-off from Time Warner, and trading on the NYSE with a new brand identity.

To celebrate AOL’s spin-off from Time Warner, the Internet pioneer is introducing a new brand identity.  The new AOL logo is a “simple, confident logotype, revealed by ever-changing images.  It’s one consistent logo with countless ways to reveal”.  The new identity will be fully revealed on December 10th, when AOL common stock begins trading on the NYSE.

In addition to the new brand identity, a few changes will accompany Aol’s spin-off as an independent company.  As reported by Fast Company, the name will change to Aol., losing it’s well-known stance as an acronym synonymous with the Internet era of the 90s, and the short-form messages that often littered its e-mails (LOL, MFOE, ROFL, etc.).

Wolf Olins, also responsible for the polarizing London Olympics 2012 and new NYC logo, was commissioned by Aol. to develop the new identity.  It will be interesting to see what changes will drive Aol. as an “independent content-driven company” – beyond thinner ranks and a new look – now that it’s long past its days as an ISP and e-mail pioneer, and playing alongside Google, Yahoo, YouTube and Facebook as a content provider.  Here’s hoping that news on strategic direction and innovation will accompany its new identity and NYSE trading status.

[via Fast Company]

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