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Blu Dot’s Real Good Experiment Tracks Chairs from Curb to Home

Blu Dot’s Real Good Experiment Tracks Chairs from Curb to Home

By Scott Lachut on November 4, 2009

Foraging for furnishings on the city streets has the potential to produce a wealth of slightly worn treasures for our new apartments, but these finds often come with inherent risks, namely the threat of bringing home more than we bargained for. While NYC furniture company Blu Dot‘s Real Good Experiment promises to be pest-free, the chairs they’ve scattered throughout the city do carry bugs of a different sort – GPS tracking chips.

The promotion is an attempt to explore the “curb-mining” habits of New Yorkers by tracking these chairs various journeys from street corner to high rise. Part internet of things – the chairs tweet their current locations – and part invasion of privacy – you can track their progress in real-time on a Google map – the project proves that most things, no matter how free they seem, tend to cost us something in the end.

[via Curbed]

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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TOPICS: Advertising, Branding & Marketing, Retail, Web & Technology
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