Cadbury's Splitscreen Website Promotes Charity Contest
Cadbury’s One For You, One For Me charity contest currently running in Canada features a website divided into two sides, where everything visitors interact with on one side affects the other side as well. Every week 15-20 new prizes are up for grabs, each paired to a charitable contribution on the other side of the screen that Cadbury will match monetarily. Entering the contest with UPC codes from Cadbury products, users select from a variety of prize/charity contributions, like one that matches online bookstore Indigo.ca giftcards with donations to World Literacy of Canada.
Cadbury aims to donate $100,000 before the contest ends on August 17th.
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
Comments
| TOPICS: | Advertising, Branding & Marketing, Design & Architecture |
| TAGS: | Cadbury, Canada, Indigo.ca |
Daily Ideas & Inspiration Email