CNN Reconsiders Web Video

CNN is another content-creator that is reconsidering their use of original video on the web. The news organization found that the expense to create of the “minor league rendition of CNN” did not get the return in terms of traffic and views to continue supporting it. The NY Times reports:

CNN has seen substantial revenue gains from online video advertising this year, but company officials concluded recently that the live-anchored Webcasts were not cost-effective. Of the roughly 100 million video streams that CNN.com says it delivers each month, only two million to three million of the streams were for the service, called CNN.com Live.

CNN Cuts Back on a Web Video Project – NYTimes.com