EA Sports Opens Pop-up Training Centers for a Fitness Video Game

EA Sports is hoping to encourage people to think about personal fitness before the holidays. The company has recently opened two pop-up training centers for its EA Sports Active fitness title for the Wii. Located in San Francisco and Boston, visitors can get a personalized introduction to the title from a staff EA trainer. Visitors can demo the title on custom built training stations as well as receive personalized consultation. Trainers offer assistance in showing how to create a custom workout specific to their fitness level and goals, as well as how to use the in-game journal to track healthy nutrition and fitness habits.

Consumers who already own a Wii system and want to explore the Active products further in the privacy of their homes can borrow either EA Sports Active Personal Trainer or More Workouts from the lending library.

Both locations are open through December 14th.

EA Sports Active:
San Francisco Location:  39 Stockton Street
Boston Location:  156 Newbury Street

[photos via EA Sports]