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"Epic Mickey" – Disney Reinventing The Classic Character

"Epic Mickey" – Disney Reinventing The Classic Character

To combat falling domestic merchandise sales and increase Mickey Mouse's relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.

Jeff Weiner

To combat falling domestic merchandise sales and increase Mickey Mouse’s relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.  Fans can expect changes in the way Mickey Mouse looks, talks and acts.  These upgrades will be seen across the media spectrum, featuring upgrades to Mickey’s house at Disney World, changes to his presence on the Disney Channel, and changes in how children are able to engage with the character online.

One of the first hints about Mickey’s upgraded look and feel will be on display in a new video game being released by the Walt Disney Corporation early in 2010.  The game will feature an upgraded, more aggressive Mickey Mouse that aims to recapture some of the irreverant attitude the character displayed upon his debut in “Steamboat Willie” in 1928.

(via NYT)

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