Comments on: George Parker: For Your Delectation and Edification, I Present “The Client of the Future” http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html Good Ideas Report Sat, 20 Mar 2010 03:28:11 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: reality http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html/comment-page-1#comment-264681 reality Sun, 15 Nov 2009 02:09:20 +0000 http://www.psfk.com/?p=51891#comment-264681 One of the great things about social media is the speed with which people can talk... about products, about service, FOR quality of product and service. All this regardless of agency hype, the more something is hyped up is becoming transparent. Makes it difficult for ANYbody to 'keep face' if the gap is wide... we (the end user) are closing the gap and being ruthless about it. The sooner agencies get with the program, the easier they'll be able to 'lead their clients?'. One of the great things about social media is the speed with which people can talk… about products, about service, FOR quality of product and service. All this regardless of agency hype, the more something is hyped up is becoming transparent. Makes it difficult for ANYbody to ‘keep face’ if the gap is wide… we (the end user) are closing the gap and being ruthless about it. The sooner agencies get with the program, the easier they’ll be able to ‘lead their clients?’.

]]> By: Macala Wright http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html/comment-page-1#comment-264629 Macala Wright Wed, 11 Nov 2009 14:33:42 +0000 http://www.psfk.com/?p=51891#comment-264629 Agencies small and large hype branding, brand positioning and/or awareness. That's what social media's become about. Last time I checked, my clients were interested in SALES and REVENUE. Strategies need to lead to money; ROI is making money on money spent. Personally, I like making clients money, not matter the medium I'm using. Agencies small and large hype branding, brand positioning and/or awareness. That’s what social media’s become about. Last time I checked, my clients were interested in SALES and REVENUE. Strategies need to lead to money; ROI is making money on money spent. Personally, I like making clients money, not matter the medium I’m using.

]]> By: Gordon Parkin http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html/comment-page-1#comment-264621 Gordon Parkin Wed, 11 Nov 2009 08:55:42 +0000 http://www.psfk.com/?p=51891#comment-264621 George, what you say in your rants is what most of us feel about those "named" agencies that think more about awards than they do about helping clients sell stuff. It's no wonder that the majority of the youth out there don't trust brands. Until new blood lines up "The old boys club at the top table" and shoots them we will still have lots of crap that sells nothing except the agencies ego. George, what you say in your rants is what most of us feel about those “named” agencies that think more about awards than they do about helping clients sell stuff. It’s no wonder that the majority of the youth out there don’t trust brands. Until new blood lines up “The old boys club at the top table” and shoots them we will still have lots of crap that sells nothing except the agencies ego.

]]> By: Brett Galvin http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html/comment-page-1#comment-264617 Brett Galvin Wed, 11 Nov 2009 00:21:20 +0000 http://www.psfk.com/?p=51891#comment-264617 I've subscribed to your feed for the knowledge and insights - now its fun just to watch the passion in your slander. You are right on many fronts - stick close to your client's, lead them and they won't depart for a cheaper/inferior offering centered around the latest 'gizmo thinking.' But then again one must be open to the changing battlefield, there is evidence in other industries, such as market research which has been fundamentally disrupted by the adoption of web surveys over face to face and telephone surveys. No matter how much people railed against it, the cost differences and speed of results (parallels with this industry) were hard to logically argue against, in the end people had to adopt the attitude that 'ask not that the situation was different, but that you were better positioned.' Stick close to your clients and lead them, even if you're slow to adopt the latest trends until they are proven over and over to successful, you'll find more than enough room for your core competencies. Its a simple sell to clients, '...simply put, the early adoption of the latest fashion is not in the risk profile of quality clients...' I’ve subscribed to your feed for the knowledge and insights – now its fun just to watch the passion in your slander.

You are right on many fronts – stick close to your client’s, lead them and they won’t depart for a cheaper/inferior offering centered around the latest ‘gizmo thinking.’

But then again one must be open to the changing battlefield, there is evidence in other industries, such as market research which has been fundamentally disrupted by the adoption of web surveys over face to face and telephone surveys. No matter how much people railed against it, the cost differences and speed of results (parallels with this industry) were hard to logically argue against, in the end people had to adopt the attitude that ‘ask not that the situation was different, but that you were better positioned.’

Stick close to your clients and lead them, even if you’re slow to adopt the latest trends until they are proven over and over to successful, you’ll find more than enough room for your core competencies. Its a simple sell to clients, ‘…simply put, the early adoption of the latest fashion is not in the risk profile of quality clients…’

]]>