The latest Guinness ad will be released on ITV1 in the UK this evening during the Champions League football match between Liverpool and Lyon. Given Guinness’ history of large-scale ads, on first glance this one appears no less ambitious or impressive. PSFK was given a preview of a few behind-the-scenes shots of the making of the ad. Tell us what you think in the comments section.
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Impressive scope and CG, but sometimes spending $1000 on a Guinness commercial beats the 500k budget: http://www.youtube.com/watch?v=dA7_EfxU56s&feature=related
November 4th, 2009 at 12:41 pm
It’s gorgeous; chock full of production value, beautifully staged, shot and cut, lovely music and all that BUT WHAT’S IT ALL ABOUT? I don’t get it; is it me?
November 5th, 2009 at 6:28 pm
@Paul: The message appears to be this: Drink enough Guinness, and you’ll believe just about anything. More importantly, you’ll believe you can change the world…
Turns off computer, and heads towards closest Guinness tap.
November 6th, 2009 at 4:51 pm