Nike Uses Cinematic Narrative to Launch M6
In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe’s designers.
Abandoning tiresome lists of product specs, the site provides visitors with an easily navigated series of short cinematic clips that speak to the shoe’s features and the inspiration behind every detail. Those looking for core information can interact with more familiar interfaces that describe the shoes’ specifications, or can click through to Nike.com and other retailers.
[via Adverblog]
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Advertising, Branding & Marketing, Fashion |
| TAGS: | Jordan, M6 line, narrative, nike, Nike M6, story, storytelling |
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