(Pic) Naked Coca-Cola Can

Design studio RYAN HARC has proposed that aluminum Coca-Cola cans should go paint-less to cut down on energy and material usage as well as reducing the effort it takes to separate the paint from the can during recycling. Their concept design also uses a raised logo to add visual interest to the monotone grey package.

Gizmodo does the math:

I assume the consumption only increases through time, but let’s take the daily 2007 numbers from Global INForM Cases Sales database: The total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Yes, that’s all per day.

So using only classic Coca-Cola’s daily sales figures, that means 24,773,757,785 are sold every year. Twenty-four billion cans. That is indeed a lot of paint and paint removal products. Because this doesn’t only affect the production. It also affects the recycling process, eliminating one step.

Gizmodo: “The Unibody Coca-Cola Can”