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(Pic) Small Is Beautiful

(Pic) Small Is Beautiful

By Piers Fawkes on November 5, 2009

Following the theme that local is about better I was discussing last week, I noticed a message on the label of the British beer brand Samuel Smith. Maybe they’ve always had it but this the line is a very interesting differentiator especially in the big brand big budget US market.

Samuel Smith’s is a small, British brewery.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Food & Drink
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