(Pic) Stella Artois’ Time-Lapse Ritual Project
This morning Stella Artois were giving away their iconic chalices at the corner of Crosby and Broome in SoHo, as part of an outdoor time-lapse project being recorded there over the next three weeks. The project description will be live tonight at The Ritual Project, and will showcase each of nine laborious steps behind the perfect glass of Stella.
From the pamphlet that comes along with each chalice:
“For centuries, bartenders around the world have considered the perfect Stella Artois and art form. Now, artists in New York are proving it.”
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Food & Drink |
| TAGS: | Soho, Stella Artois |
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