Digital Cloud To Float Above London's Olympic Games

Digital Cloud To Float Above London's Olympic Games

Will the Digital Cloud design fly over London's Olympic Games?

Scott Lachut, PSFK Labs
  • 11 november 2009

The city of London is seeking an architectural centerpiece for its Olympic Park when it plays host to the worldwide event in 2012. One of the entries short-listed in the competition is a radical design that envisions a “Digital Cloud” floating over the city, bridging the gap between our virtual and physical world. The structure, developed by a team of  architects, artists and engineers, proposes a series of interconnected plastic bubbles that takes inspiration from the work of German artist Tomas Saraceno.

The architectural piece would serve as an observation deck for viewing the happenings in the Olympic village, while simultaneously displaying relevant images and data in real-time. As the BBC explains:

The different spheres would act as structural elements, habitable spaces, decoration and LCD screens on which data could be projected.

“We could provide a custom feed of… searches made by Londoners during the Olympics to give a real time ‘barometer’ of the city’s interests and mood,” said Google, one of the supporters of the project, which has also offered to provide the information feeds.

The team also envisage projecting weather information, spectator numbers, race results or even images of the Olympic Torch on to the building.

The goal is to design the tower as a zero-sum building, utilizing solar powered elements and harnessing kinetic energy from its moving parts such as installing regenerative braking systems into the elevators. Regardless of the final outcome of the contest, the group is moving forward with the effort, pursuing funding and potential sites. Visit the project website at Raise the Cloud for more information.

BBC: Digital cloud plan for city skies


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