menu

Digital Cloud To Float Above London's Olympic Games

Digital Cloud To Float Above London's Olympic Games
Design

Will the Digital Cloud design fly over London's Olympic Games?

Scott Lachut, PSFK Labs
  • 11 november 2009

The city of London is seeking an architectural centerpiece for its Olympic Park when it plays host to the worldwide event in 2012. One of the entries short-listed in the competition is a radical design that envisions a “Digital Cloud” floating over the city, bridging the gap between our virtual and physical world. The structure, developed by a team of  architects, artists and engineers, proposes a series of interconnected plastic bubbles that takes inspiration from the work of German artist Tomas Saraceno.

The architectural piece would serve as an observation deck for viewing the happenings in the Olympic village, while simultaneously displaying relevant images and data in real-time. As the BBC explains:

The different spheres would act as structural elements, habitable spaces, decoration and LCD screens on which data could be projected.

“We could provide a custom feed of… searches made by Londoners during the Olympics to give a real time ‘barometer’ of the city’s interests and mood,” said Google, one of the supporters of the project, which has also offered to provide the information feeds.

The team also envisage projecting weather information, spectator numbers, race results or even images of the Olympic Torch on to the building.

The goal is to design the tower as a zero-sum building, utilizing solar powered elements and harnessing kinetic energy from its moving parts such as installing regenerative braking systems into the elevators. Regardless of the final outcome of the contest, the group is moving forward with the effort, pursuing funding and potential sites. Visit the project website at Raise the Cloud for more information.

BBC: Digital cloud plan for city skies

Design
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Trending

Get PSFK's Related Report: Future of Automotive

See All
Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Stacy Marie Ishmael

Media, Finance, Technology

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

No search results found.