menu

Root

Root
Retail

PSFK picks up a bottle of traditional Philly liquor in an artist's haven for conscious shoppers.

Piers Fawkes, PSFK
  • 24 november 2009

On our recent visit to Philadelphia we had the pleasure of visiting the Art In The Age Of Mechanical Reproduction boutique in Old City. It’s a delightful store that aims to be “an artist’s haven for conscious shoppers” and curates its collection of art, fashion, literature and other design objects. What makes it stand out above the growing rabble of cross-merchandised hipster stores is its heavy reference to Pennsylvanian culture in the items it sells – the Billykirk leather bags on the shelves are even made by the Amish!

art in the age philadelphia.jpg

A paragraph on their site describes their ambitions:

Art In The Age of Mechanical Reproduction firmly believes in empowering artists producing high quality work marked by fine craft and intellectual rigor. We do so by applying the fruits of such labors to the cultural forms of everyday life, granting those who wish to engage the opportunity to do so in his/her own environment. Rather than exist at a distance in the white cube of the gallery space, we weave our offerings into the collective surface of myriad personal contexts. In this troubling epoch of industrial commodification, standardization of reproduction, and fomentation of a society of shallow spectacle, Art In The Age issues a challenge and rally cry. We fight fire with fire, subsuming the onslaught of watered down facsimiles and inaccessible displays with thought-provoking products of real cultural capital.

root-ingredients.jpg

Probably one of the most interesting finds in the store was Root. Root is an alcoholic beverage the store has commissioned that is based on a traditional PA folk recipe of herbal and spice ingredients. Even though we had stumbled in with the sort of hangover where it felt like a a small scurrying gerbil was stuck in our heads biting at the back of your eye-balls to a Samba beat, we let the guy there give us a taster on ice. It did nothing for the hangover but it did give us a nice introduction of small batch alcohol production. Root actually is the precursor to Root Beer and was watered down to the latter version during the prohibition.

root-80-proof.jpg

The store on 3rd Street can’t legally sell the drink but there’s a liquor store a couple of blocks away on 2nd Street & Market. If you visit the store, make sure you pick up and try it. We recommend Ginger Beer (not Ale) as a mixer.

root-cap.jpg

Art In The Age

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Yesterday

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Yesterday

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Work Yesterday

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Yesterday

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Matt Brown

Customer Journey & Data Managment

Entertainment Yesterday

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Yesterday

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Yesterday

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 6, 2016

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Yesterday

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Yesterday

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Fashion Yesterday

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Yesterday

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Gaming & Play Yesterday

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Children Yesterday

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Yesterday

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

No search results found.