SCVNGR Powers Location-Based Experiences
Building from a proprietary game-dynamics engine and a powerful routing algorithm they call SmartRoute, the Boston-based startup SCVNGR operates a consulting service for organizations looking to engage audiences with location-based games and experiences.
Constructing a large-scale, mobile-based scavenger hunt, one of SCVNGR’s most recent projects was the Diamond Dash that launched this June. Hundreds of treasure hunters scoured the streets of Toledo in search of a $12,000 dollar ring and other jewelry, navigating a SCVNGR-powered system to collect game points and clues. The jeweler David Fairclough provided rings for free, profiting from nationwide recognition the event has garnered.
In addition to their platform-building services for larger projects, SCVNGR also built the less robust but free SCVNGR XPLR iPhone and Android apps, which allow users to organize small-scale location-based games with friends for non-commercial use.
[via BrilliantUseful]
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
Comments
| TOPICS: | Advertising, Branding & Marketing, Entertainment, Web & Technology |
| TAGS: | android, iphone, location based gaming, mobile, scavenger hunt |
Daily Ideas & Inspiration Email