Building from a proprietary game-dynamics engine and a powerful routing algorithm they call SmartRoute, the Boston-based startup SCVNGR operates a consulting service for organizations looking to engage audiences with location-based games and experiences.
Constructing a large-scale, mobile-based scavenger hunt, one of SCVNGR’s most recent projects was the Diamond Dash that launched this June. Hundreds of treasure hunters scoured the streets of Toledo in search of a $12,000 dollar ring and other jewelry, navigating a SCVNGR-powered system to collect game points and clues. The jeweler David Fairclough provided rings for free, profiting from nationwide recognition the event has garnered.
In addition to their platform-building services for larger projects, SCVNGR also built the less robust but free SCVNGR XPLR iPhone and Android apps, which allow users to organize small-scale location-based games with friends for non-commercial use.