Visitor as Distributor: Product Launch Via Art Exhibit

The Linz Hocker stool is being launched in a very different way. Made from recycled thermoplastic polymer, Thomas Feichtner’s design will be released to the public via an art installation at the Landesgalerie gallery in Linz. Visitors will each be able to take away one of the over one thousand stools from the exhibit, creating  a somewhat random distribution network.

The designer explains:

The focus is not on giving something away but on the idea of artificial and sustainable democratization of design, projected onto a city like Linz. It is an attempt to use the visitor as distributor, supported by the suspension of all the market mechanisms to which any product is normally subjected.

One aspect of the concept is that over the years this product may become a unique Linz specimen: Stools will appear again and again in apartments, shops or studios. Some will change hands at the Linz flea markets after some years. In the course of time the Linz Hocker may begin to circulate in the City.

[via Core 77]