While evolution has proven that the ability to adapt to changing environmental pressures helps ensure survival, the process is far from immediate, taking place slowly over several thousands of years. Given the looming issues we as a planet currently face, from global warming to limited resources, how to we successfully speed this progress up?
Volkswagen believes that injecting a healthy dose of fun into the often mundane tasks in our daily lives, such as choosing the stairs or remembering to recycle, is the best method for positive influencing our behaviors. To that end, the German automaker has created The Fun Theory, a microsite that showcases innovative and whimsical projects that encourage people to rethink their interactions with the world around them.
The site features video of several ideas that have been tested out in public, showing excellent results. In an effort to take the project a step further, Volkswagen is running a contest through December 15th, awarding 2500 pounds to entry that best manifests the project’s ideals – putting ‘fun’ into practice in an unexpected context.
Check out a video of one of the featured videos below:
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Fascinating how automotive companies are now expanding their horizons into motivating people and showing initiative outside their standard vehicular paradigm…. really, quite literally getting out of the box.
And I love these stairs!!
November 7th, 2009 at 4:46 am
This is such a great initiative by VW, get people thinking about doing the right thing rather than the easy thing. Climb the stairs versus getting an escalator…recycle glass in another experiment…and in another one throw more rubbish in the bin.
It makes people smile, and it makes them think- next step buy an eco car
November 9th, 2009 at 12:31 pm