$60 Plastic Bottle Top
Swarovski and Evian has created the latest addition to the celebration of waste and global warming with this crystalized bottle top they are calling a ‘cork’. We suppose that if it didn’t look like a child’s art project we wouldn’t have noticed it. Looking that bad any owner surely would dispose of this top straight after consumption of the contents of the bottle – if it wasn’t for the price: 40 Euros (about $60).
You can get your pointless Swarovski piece at the fabled high-altar of curation, Colette.
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Advertising, Branding & Marketing, Food & Drink, Luxury |
| TAGS: | bottled water, evian, Luxury, Swarovski, water |
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