menu

Artists and Designers Set Up an Office Inside Ikea

Artists and Designers Set Up an Office Inside Ikea
culture

Displaced creatives staging a protest find the perfect new studio space inside the furniture retailer.

Dave Pinter, PSFK
  • 2 december 2009

The Pop-Up City.net reports on a growing frustration within the creative class in the city of Hamburg. The city has been aggressively marketing a total transformation of the traditional city into a modern metropolis. Redevelopment plans call for transforming older parts of the city into gentrified areas in hopes to make Hamburg a “world city”. Artists and creatives who currently call these places home and have studios there are beginning to feel shoved aside and worry they won’t be able to afford the New Hamburg. They are also upset that the city is promoting creatives as a means to spur development.

Recently a group of 130 artists, designers, architects, fashion designers and photographers from Hamburg got notice that the building they currently occupy is being demolished to make way for new development including an IKEA store. Not wanting to go quietly, a group of 50 mobilized and decided to temporarily move their studios inside an IKEA store in nearby Moorfleet to protest. Instruction were sent out via Facebook:

Bring your notebooks, use the IKEA products to visualize future work, make your business phone calls (there are plenty of little niches). Drink coffee in the restaurant until you drop. Just behave like ordinary people in IKEA. Organize in pairs, look for a place in the store, and begin to work. The protest action is a lesson about art, marketing, and consumption.

Pop-Up City speculates that IKEA must have gotten word of the plans prior to the creatives moving in. Security guards were cooperative and eventually IKEA started serving the workers coffee. The retailer while acting benevolent must have realized that being hospitable was a much better marketing position than to take a confrontational stance.

ikea_hamburg_creatives_2

ikea_hamburg_creatives_3

[via popupcity.net]

culture
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Today

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Today

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Today

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Today

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Claire Mazur

Connects & Empowers Emerging Talent

Design & Architecture Today

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Today

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Today

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Today

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Today

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Today

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Today

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.