It looks like AT&T is going to ask customers to curtain their streaming.
Ralph de la Vega, head of wireless at AT&T, has revealed that three per cent of smartphone users are using 40 per cent of his network’s capacity, the Daily Telegraph reports. It’s this huge volume of data from services such as video and music which has encouraged the popularity of Apple’s phone that is having a negative impact on the quality of the network service AT&T can deliver.
You would think that there might be some self-analysis going on at AT&T where they wondered why no one there forecast the data use of iPhones and then possibly made plans. However, they phone company looks like it’s going to ask customers to curtain their streaming:
“We’re going to try to focus on making sure we give incentives to those small percentages to either reduce or modify their usage so they don’t crowd out the other customers in those same cell sites,” [de la Vega] said. “What’s driving usage on the network and driving these high usage situations are things like video, or audio that keeps playing around the clock,” he said. “And so we’ve got to get to those customers and have them recognise that they need to change their pattern, or there will be other things that they are going to have to do to reduce their usage.”
Crikey: sounds like the messages the ISP put out when they started to give out unmetered broadband back in the day.
image by Christopher Chan