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Chinese Netizens Propose Changing Santa Claus to “The God of Wealth”

Chinese Netizens Propose Changing Santa Claus to “The God of Wealth”

In France he's known as Pere Noel, in Holland he's Sinter Klaas and in the US, of course, he's known as Santa Claus. But in cultures with rich ancient histories and their own gods of gift giving, the concept of Old Saint Nick, doesn't always fly.

enovate

In France he’s known as Pere Noel, in Holland he’s Sinter Klaas and in the US, of course, he’s known as Santa Claus. But in cultures with rich ancient histories and their own gods of gift giving, the concept of Old Saint Nick, doesn’t always fly.

A recent poll conducted in a popular Chinese QQ blog asked young Chinese netizens which ancient mythical “god” best represents Santa Claus. The result? An overwhelming majority chose “The God of Wealth” or ?? as the best choice.

This answer reveals plenty regarding the perception of Christmas in China as consumer driven and a holiday purely about consumption rather than religious or historical aspects.

Whether the Chinese government promotes Christmas in China or not, it’s unlikely “The God of Wealth” will replace Santa Claus or the overall Christmas spirit in China.


enoVate is an insights and design firm based in shanghai. we publish daily insights and develop creative solutions for China’s youth market. visit enoVate’s website for more information.

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