Destination Manila: Emerging Lifestyle Brands

A cluster of dynamic lifestyle brands is erupting out of the city of Manila, even amidst a booming population of 10 million people, political corruption and Islamic terrorism in the South.

A cluster of dynamic lifestyle brands is erupting out of the city of Manila, even amidst a booming population of 10 million people, political corruption and Islamic terrorism in the South.  Spearheaded by a well-traveled brother-sister family trio of creative figures, Jon, Rosario and Vicky Herrera run Status, a print publication mixing exclusive content on home-grown fashion, music and design figures, sprinkling in interviews and fashion coverage from abroad, with exclusive covers featuring American and European talents such as pop-star Lady Gaga, French graffiti designer Fafi, and fashion designer Jeremy Scott. Aimed to bridge the gap between Western and Eastern culture, the publication has become a space for cultural exchange and a research platform for the other ventures surrounding the family’s business.

Jon Herrera, also runs Embassy nightclub with Tim Yap, a local television and fashion celebrity, bringing over major global DJ acts such as Atrak, Junior Sanchez and the Black Eyed Peas to Manila’s rising middle class. Their concept space, Trilogy Boutique & Canteen, offers shopping and dining coupling a cafe with an open plan clothing retail store.  Including international DJ Steve Aoki as a partner in the venture, the space incorporates independent brands such as Obey, WeSC, Adidas, Dim Mak, Dolce Vita and Pointer Footwear with a frequent extended events schedule with pan-Asian creatives.

Image from Status magazine

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