menu

Dutch Design Team Creates Paint-By-Numbers Dress

Dutch Design Team Creates Paint-By-Numbers Dress
Design

Berber Soepboer and Michiel Schuurman have created the world's first Paint-By-Numbers dress.

Laura Feinstein
  • 17 december 2009

There are many things that remind us of childhood- hopscotch, summer, Peeps. But one oft forgotten arbiter of our youth is the paint-by-numbers drawing guide- for many their first introduction to the art world. These guides allowed you to re-create famous pictures and scenes, or choose your own color scheme to create something totally your own. It’s this DIY spirit which fuels the new pet project of fashion designer Berber Soepboer and graphic designer Michiel Schuurman, who have masterminded the world’s first Paint-By-Numbers dress, sold out of Schuurman’s Studio in The Netherlands.

The dress, which retails at 250 Euros a pop (and comes complete with your own nifty set of textile markers) is sold in a standard black and white template, which wearers can make-up to match an outfit, skin tone, or season. The creators of the dress hope this will encourage the wearer to let their inner muses free and flex some artistic muscle.

From a recent interview with The Daily Mail:

‘The concept of the dresses make it possible that the cloth is partly designed by the person who wears it, which hopefully makes them more valuable to the wearer.
‘The result is a reaction to the rapidly changing fashion. The dress will be unique.’

In a time when many companies are trying to change the image of their wares from fast-fashion to treasured keepsake, even established brands like Keds are jumping on the DIY bandwagon- all in the hopes that  when you make something your own it’ll have a permanent place in your closet.

Daily Mail: “Paint by numbers dress makes its mark on fashion scene for Christmas”

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Experiential Marketing Today

Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

The restaurant rating service created buzz for its new guide and app by opening a tiny food cafe

Trending

Get PSFK's Related Report: Building Tomorrow

See All
Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Related Expert

Kevin Mckenzie

Digital Retail Experience

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Retail Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

No search results found.