FedEx Embraces Environmental Sensors With SenseAware

fedex senseaware

FedEx is making its move into the Internet of Things with a new package tracking service under the name SenseAware.

FedEx is making its move into the Internet of Things with a new package tracking service under the name SenseAware. Using a small device equipped with cellular and GPS radios, an accelerometer, thermometer, and a light sensor, businesses will be able to monitor a package’s condition according to a variety of criteria. Big medical clients can tell if an item has been dropped, opened, or reached an unsafe temperature. GPS and cellular signals are used to pinpoint location. All of this information will allow for real-time decision making and increased efficiency.

SenseAware points to a larger trend that is unfolding in the mobile computing space, one that is saturated with sensors. Last week speakers at O’Reilly’s Where 2.0 web conference discussed the possibilities opened up through the creative use and combination of iPhone sensors. These include both those for big business (mapping urban sound pollution) and for everyday entertainment (RJDJ music creation).

During the conference there was discussion around future sensors and what would be possible with them. What would adding a pressure or thermal sensor to the iPhone provide for app developers? We are in the early stages of creating Star Trek’s tricorder.

With SenseAware, the iPhone, and DoCoMo’s network of sensors we will collect an endless amount of environmental data. What is needed are creative technologists who can look at the intelligence coming in, connect the dots, and decide what becomes of it.

MobileBehavior is an Omnicom consultancy that observes emerging mobile technology, cultural trends, and consumer behavior, then connects the dots to generate mobile strategy and intelligence for leading global brands.

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