FedEx Embraces Environmental Sensors With SenseAware

FedEx Embraces Environmental Sensors With SenseAware

fedex senseaware FedEx is making its move into the Internet of Things with a new package tracking service under the name SenseAware.

Caleb Kramer
  • 10 december 2009

FedEx is making its move into the Internet of Things with a new package tracking service under the name SenseAware. Using a small device equipped with cellular and GPS radios, an accelerometer, thermometer, and a light sensor, businesses will be able to monitor a package’s condition according to a variety of criteria. Big medical clients can tell if an item has been dropped, opened, or reached an unsafe temperature. GPS and cellular signals are used to pinpoint location. All of this information will allow for real-time decision making and increased efficiency.

SenseAware points to a larger trend that is unfolding in the mobile computing space, one that is saturated with sensors. Last week speakers at O’Reilly’s Where 2.0 web conference discussed the possibilities opened up through the creative use and combination of iPhone sensors. These include both those for big business (mapping urban sound pollution) and for everyday entertainment (RJDJ music creation).

During the conference there was discussion around future sensors and what would be possible with them. What would adding a pressure or thermal sensor to the iPhone provide for app developers? We are in the early stages of creating Star Trek’s tricorder.

With SenseAware, the iPhone, and DoCoMo’s network of sensors we will collect an endless amount of environmental data. What is needed are creative technologists who can look at the intelligence coming in, connect the dots, and decide what becomes of it.

MobileBehavior is an Omnicom consultancy that observes emerging mobile technology, cultural trends, and consumer behavior, then connects the dots to generate mobile strategy and intelligence for leading global brands.


Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world


Get PSFK's Related Report: Future of Automotive

See All
Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Related Expert

David Blumenfeld

Interactive Mall Installations

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge


Future Of Work
Cultivating The Next Generation Of Leaders

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

No search results found.