Grant McCracken On Understanding Fast And Slow Culture
PSFK attended Grant McCracken's presentation on his latest book, Chief Culture Officer, and we walked away with some interesting thoughts.
PSFK attended Grant McCracken’s presentation on his latest book, Chief Culture Officer, and we walked away with some interesting thoughts.
all the fad and fashion that pours through our culture at any given moment, the hottest celebrities, the latest slang, the current bands, the movies that qualify as hits. The CCO needs to have a rough idea of what the latest thing, and why it, and not something else, should have come swimming up out of the great churn of contemporary culture.
And the more important counterpart, slow culture, is made up of all the elements that determine distinct cultures over time; our value systems, knowing what constitutes a meal, what makes houses into homes. Slow culture ultimately determines whether “the latest fast culture will stick or keep moving.”