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Grant McCracken On Understanding Fast And Slow Culture

PSFK attended Grant McCracken's presentation on his latest book, Chief Culture Officer, and we walked away with some interesting thoughts.

Francisco Hui
Francisco Hui on December 9, 2009.

PSFK attended Grant McCracken’s presentation on his latest book, Chief Culture Officer, and we walked away with some interesting thoughts.

McCracken’s CCO qualifications include the need to understand the gift economy and two types of culture, fast and slow. Grant describes fast culture as:

all the fad and fashion that pours through our culture at any given moment, the hottest celebrities, the latest slang, the current bands, the movies that qualify as “hits.” The CCO needs to have a rough idea of what the latest thing, and why it, and not something else, should have come swimming up out of the great churn of contemporary culture.

And the more important counterpart, slow culture, is made up of all the elements that determine distinct cultures over time; our value systems, knowing what constitutes a meal, what makes houses into homes. Slow culture ultimately determines whether “the latest fast culture will stick or keep moving.”

Grant McCracken

Thinking...