I.D. Magazine To End Monthly Newsstand Publication

I.D. Magazine To End Monthly Newsstand Publication

News spread yesterday that I.D. Magazine, in print for 55 years is ceasing monthly publication of the newsstand product design title.

Dave Pinter, PSFK
  • 16 december 2009

News spread yesterday that I.D. Magazine, in print for 55 years is ceasing monthly publication of the newsstand product design title. The press release outlined the causes of the decision to end the magazine’s run. Some are the same that have claimed other magazines earlier in the year like reduced advertising commitments and competition from free online content. But I.D.’s chronic problem for years now has been adapting to the fragmenting of product design.

Back in what many consider to be the magazine’s hay-day of the late 80’s and early 90’s, product design also then known as industrial design was going through a renaissance. Advances in personal electronics like walkmans, video cameras, and computers were driving design and styling innovation. The industry was fairly condensed to a few consulting firms like Ziba, Fitch, and frog design. By the late 90’s, product design had become mainstream news with significant help from Apple and a host of designers like Karim Rashid, Philippe Stark, and Marc Newson. I.D.’s niche had suddenly become the focus of lots of other magazines like Wallpaper, Surface, an even Business Week. Online sources of product design news started appearing. Now firmly established, Core77, Dezeen, Designboom, Design Milk….ect cover every angle of product design from process to student concepts to manufactured goods.

While it will be sad to see one less monthly design title on newsstands in the US, I.D. will continue their web presence and produce and expanded online Annual Design Review each year. For those who read the magazine back in the day and went straight to the frog covers….this is for you.


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