Information Visualization: A Day In The Life Of NYTimes.com

Today in the Bits blog, Nick Bilton shares valuable findings about the readers of NYTimes.com.

Today in the Bits blog, Nick Bilton shares valuable findings about the readers of NYTimes.com.  The Times’ research and development group created a visualization project to explore the subject. The objective of the research was to find more about NYTimes.com readers. Where did they live and what type of devices were they using to view the content?

nytimes-video

The New York Times site traffic, World View, June 25, 2009 from Nick Bilton on Vimeo.

An example uses reader traffic statistics from the day of Michael Jackson’s death. Two videos compress one 24-hour period into less than two minutes. One depicts readers from the United States, and the other shows a world view. Bilton explains the videos:

The circles indicate two things. First, the yellow circles represent readers coming to the main Web site from desktop or laptop computers, and the orange circles indicate readers using mobile phones to access our mobile site. Second, the size of the circles represents the number of readers at that moment in time. You can see the corresponding time stamp in the upper left corner of the videos.

Another point worth mentioning, describes how mobile traffic increases during the morning commute, and how many readers enjoy lunch while reading the site.

[via New York Times Bits blog]

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