Through joint efforts, London’s BERG and Bonier R&D have been designing the future of digital publishing. Their Mag+ project takes into account the wants and needs of both businesses and their readers and uses combined insights to create a plausible future for the magazine industry. Some features are pulled from the medium’s physical past while others completely ignore it.
- Articles run in scrolls not pages, and are positioned side to side. The imitation of page-turning often used in web design is not believable.
- Magazines still arrive in issues. While everything else is becoming real-time, people do like a sense of completion.
- Users can heat up words and pictures to share, comment, and dig into supplementary material.
Many companies are scrambling to figure out what the future holds for publishing, both Wired and Sports Illustrated have their own conceptualizations. In the end it is important to keep user behavior in mind which is a strength in BERG’s design. As far as we’d like to take a leap into the future, we do tend to tie ourselves to old habits and are slow to change.
Mag+ from Bonnier on Vimeo.
This post is presented in partnership with MobileBehavior, an Omnicom consultancy that observes emerging mobile technology, cultural trends, and consumer behavior.