menu

Media As Watchdog

Media As Watchdog
technology

These days, people spend less and less time listening to or reading from media experts - so perhaps now it's time those experts went out and talked to their previous audiences in the new places they can be found.

Piers Fawkes, PSFK
  • 4 december 2009

I was being interviewed by a journalist the other day about trends in health and wellness, and they started to ask me about the future of media in the space. The trouble with (and good thing about) speaking to journalists is that as an interviewee hoping to get a sound-bite published, you don’t stop talking and that sometimes the path of words leads you to new insights that hadn’t been uncovered yet. Anyway, in this world where everyone is contributing to this media I found myself talking about the future of traditional newspapers and how the media would continue their role as watchdogs but just conduct themselves differently.

This is easier to consider in health related media where its output can actually help or harm us. In the health and wellness space there will be a continued democratization of knowledge. People are going to share ideas, news, tips and survival stories with each other much like they have done forever. It was often the media’s view (or a doctor’s) to check opinion and encourage it to go in a socially positive direction.

These days, people spend less and less time listening to or reading from these experts in the media – so perhaps now it’s time those experts went out and talked to their previous audiences in the new places they can be found. Maybe the future of newspapers (and journalism) is less about the medium and more about the message. Maybe that’s by adding to conversations in the spaces people now live in (social networks and forums).

But how would they get paid without the advertising space to sell? Maybe the forum owners would pay for journalists to spend time in their forums so that they could sell advertising – and that would mean that the future of newspapers and magazines would be social networks where the journalists encourage conversation, not broadcast a point of view. A little like a newspaper where the letters section makes up the majority of the paper and the journalists are reacting to what is being discussed and suggesting new points of view, ideas and events.

Anyway, thoughts?

image by netzkobold

technology
Trending

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Op-Ed
Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Trending

Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Related Expert

Peter Corbett

Bringing to life the Online/Offline

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

No search results found.